With over 487 million users in India alone, the company has become synonymous with texting among individual users, and now also caters to enterprises through its business-focused app – WhatsApp Business.
When talking about chat messaging, one can definitely not miss out on WhatsApp, the world’s most popular messenger app with a monthly active user base of more than 2 billion users. It’s no surprise then that chat interactions through messengers can boost conversions and enhance customer satisfaction at the same time. Reports suggest that 91% of consumers want real-time assistance. The term Conversational Commerce may have been coined in 2015 (thanks to hashtag inventor Chris Messina), but the last few years have solidified its existence.
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